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Candy, Flowers or an IRA for Valentine's Day?

For Immediate Release
February 01, 2007

Media Contact: Will Casserly
wcasserly@ricedelman.com
(703) 251-0110


FAIRFAX, VA (February 1, 2007) - Whether you give that special someone a box of chocolates, a dozen red roses, or just a card, Valentine's Day costs money to impress your true love according to financial planner Ric Edelman, chairman of Edelman Financial Services LLC, and host of the Ric Edelman Show heard on the ABC Radio Networks.

According to the Edelman Valentine's Day Index?, Cupid would spend $2,662 this year to score points with your special someone. The Index illustrates the potential drain on your wallet when showering your honey with a card, roses, chocolates, jewelry, a day at the spa, lingerie, dinner, and a romantic night at a hotel as the start to a three-night secret getaway. A breakdown of the index shows:

  2007
Valentine's Day card from Hallmark $4
One pound box of Godiva chocolates $42
One dozen roses from FTD Florist $80
Gold heart locket and chain from Zale's Jewelers  $179
The whole works, a day at Elizabeth Arden Red Door $500
Silk nightie from Victoria's Secret $99
Dinner for two at Ruth's Chris Steak House $500
One night stay at the Ritz-Carlton $399
A surprise three-night escape to Caesar's Palace, Las Vegas  $859
Total $2,662

Considering the $2,662 cost, Edelman added: "On further reflection, it might be best just to tell your beloved, "I love you" and put the cash into his or her IRA. Saving for your true love?s future proves that your love is eternal."

For more common-sense financial advice tune into The Ric Edelman Show on the ABC Radio Networks. It's not a show just about money or Wall Street. It's about helping people achieve their goals ? buy a home, pay for college, prepare for retirement, care for elders, get out of debt, and how to invest successfully - and safely. This is a show everyone needs because, after all, money doesn?t come with instructions.

For comprehensive, educational advice that is both entertaining and informative tune in weekends to America's leading News/Talk stations: WABC New York, WLS Chicago, KABC Los Angeles, KSFO San Francisco, WBAP Dallas, WJR Detroit, KPRC Houston and WMAL in Washington D.C. Visit RicEdelman.com for air times.

For interviews and commentary on personal finance from Ric Edelman, contact: Will Casserly at 703-251-0110 or email wcasserly@ricedelman.com

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Media Contact


Will Casserly
wcasserly@ricedelman.com
703-227-0110 (office)
888-752-6742 (toll free)

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