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Candy, Flowers or an IRA for Valentine's Day?

For Immediate Release
January 30, 2006

Media Contact: Will Casserly
wcasserly@ricedelman.com
(703) 251-0110

FAIRFAX, VA (January 30, 2006) ? Whether you give that special someone a box of chocolates, a dozen red roses, or just a card, Valentine's Day costs money to impress your true love according to financial planner Ric Edelman of Edelman Financial Services, based in Fairfax VA.

According to the Edelman Valentine's Day Index?, Cupid would spend $2,416 this year to score points with your special someone. The Index illustrates the potential drain on your wallet when showering your honey with a card, roses, chocolates, jewelry, a day at the spa, lingerie, dinner, and a romantic night at a hotel as the start to a three-night secret getaway. A breakdown of the index shows:

2006
Valentine's Day card from Hallmark $4
One pound box of Godiva chocolates $40
One dozen roses from FTD Florist $80
Gold heart locket and chain from Zale's Jewelers $350
The whole works, a day at Elizabeth Arden Red Door $493
Silk Nightie from Victoria's Secret $99
Dinner for two at Ruth's Chris Steak House $130
One night stay at the Ritz-Carlton $399
A surprise three-night escape weekend to Caesar's Palace, Las Vegas $821
Total $2,416

Considering the $2,416 cost, Edelman added: "On further reflection, it might be best just to tell your beloved, 'I love you' and put the cash into his or her IRA. Saving for your true love's future proves that your love is eternal."

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Media Contact


Will Casserly
wcasserly@ricedelman.com
703-227-0110 (office)
888-752-6742 (toll free)

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