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Troubled Times Call for Sound Financial Advice

For Immediate Release
October 29, 2001

Media Contact: Will Casserly
wcasserly@ricedelman.com
(703) 251-0110

Ric Edelman releases new book as result of September 11; Goal is to help consumers while raising $500,000 for relief efforts.

The attack on America on September 11, 2001, did more than kill thousands of innocent people. It raised questions about how to protect our own financial security. Everyone is now in immediate need of sound financial advice, for we all have now realize the need to be prepared for a sudden tragedy that may leave our loved ones not only grief-stricken, but also unable to bear the resulting economic burdens. Ric Edelman has responded to the turmoil and uncertainty with an eight-point plan to help people provide for their families and protect their investments, assets, homes, incomes, and businesses in FINANCIAL SECURITY IN TROUBLED TIMES: What You Need to Do Now.

The author of the national bestsellers "The Truth About Money", "The New Rules of Money", and the #1 New York Times bestseller "Ordinary People, Extraordinary Wealth", Ric Edelman notes in his introduction, ?This is a book about emotions. That might seem strange to say; after all, you?re reading this book for its financial advice, and it is written by a financial advisor. But the truth is that personal finance is entirely about emotion, because how you feel determines how you behave. And because the horrific events of September 11 raised such powerful emotions in all of us, this is where we must begin. We must understand what we?re feeling, and realize that our emotions could hurt us?or help us?.This is not the time for worry. It is the time for positive action.? After assuring readers that they are not alone in this crisis, and urging them to support the economy by going back into stores and restaurants as part of a return to normalcy, he spells out specific steps that each can take right away to benefit themselves, their families, their communities, and their nation.

• Prepare for money emergencies by establishing a cash reserve, with tips on checking and savings accounts and safe places to keep your cash.
• Provide for their families with the right kind of health, life, disability, long-term care, auto, homeowners, and liability insurance.
• Preserve their assets with proper estate planning, from wills, titles, and trusts to probate, powers of attorney, and taxes.
• Secure their homes with a thirty-year mortgage that?s as big as they can get, and do so while they still have a job and can get the loan.
• Protect their incomes with the right questions to ask their employers about business continuity coverage, Phoenix plans, and other company-saving procedures.
• Defend their businesses with key man coverage, cross training, data backups, offsite storage, consultants, and other strategies.
• Help others in their time of need to make sure that no one is left aside during this period of national disturbance.
• Plan their next investment moves by developing carefully designed, highly-diversified long-term portfolios that will weather the storm.

Edelman closes with a comforting reminder to us that "the economy will ultimately win because it reflects the economic strength of the United States, a $10 trillion economy. And more important than that, the economy reflects the strength of the American people, the strongest, the most highly educated, most highly skilled, best prepared and most dedicated people in the history of the world."

With an announced first printing of 150,000 copies, FINANCIAL SECURITY IN TROUBLED TIMES will enable Americans to safeguard themselves and their families, as well as to help those in need; Edelman is donating all of his profits from the sale of the book relief efforts and other charities. His goal is to raise $500,000.

That's a tall order, But Edelman is hopeful. "The information in this book is so important, you need to read it immediately," said Edelman. "But you need to do more than that. You need to buy copies for your family, for your friends, for your employees. Get this book and its information into the hands of as many people as possible, as quickly as possible. Not only will you be helping yourself, but because I'm donating all of my profits, you'll be helping the victims as well."

To support Edelman's fundraising efforts, HarperCollins lowered its published price to just $14.95; hardcover books usually sell for $25-$30. Furthermore, many retailers are discounting the book even further. And Edelman invites those seeking bulk orders ? 100 to 10,000 copies ? to contact Patricia Santillan in the Special Sales Dept. of HarperCollins Publishers at (212) 207-7363. Bulk discounts of up to 60% off are available according to volume.